About Dadi


Dadi Introduction

Dadi Early Childhood Education Institution, founded in 1986, is a well-known early childhood education brand in China. It is headquartered in the beautiful coastal city of Zhuhai, China. For more than 30 years, we have been committed to providing Chinese children with better education and letting their childhood dreams fly.

Dadi adheres to the educational purpose of "cultivate the holistic children with international vision", introduces the world's excellent language learning platform - ABCmouse, and launches the "dadi-coach" model to create an immersive American English learning atmosphere and achieve 1.5 times the learning effect. Dadi integrates ABCmouse and Adventure Academy into the Dadi model to achieve online and offline integration of K12 and synchronize education with the world.

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Achieve barrier-free communication success, create AI customer service, and launch AI campus to help kindergartens reduce costs and increase efficiency.

 

Dadi has accumulated excellent early childhood education resources and can provide differentiated solutions for different kindergartens. We have professional and sophisticated expertise in school building, planning and design, environment creation, enrollment promotion, teacher training, logistics management, kindergarten operation and development, etc. Solutions to ensure the steady and healthy development of each campus.


Dadi is committed to making technology serve education. Build an information management system for kindergartens through kindergarten pass, training pass, microsites, member centers, etc.; achieve barrier-free communication with kindergartens through online communication tools such as corporate WeChat.Technology is the first productivity of the Dadi.

Dadi accurately grasps the development trends of the early childhood education industry and actively responds to the national “One Belt, One Road” initiative. In 2023, we established an 1,800-square-meter operation center in Clark City, Philippines, to promote Dadi education concepts and early childhood education services overseas with the "Global Guided Learning " model. We look forward to sharing Dadi's rich early childhood education resources with people who are interested in global early childhood education. , and jointly explore a broader global market.

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Expert Team

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 General Advisor: Qian Wen

D. in Educational Psychology, Associate Professor of the Department of Pre-school Education, East China Normal University, China, Master's Degree Supervisor, Member of the Montessori Education Accreditation Committee of the China Education Association.


Main research interests: social development and education of preschool children, early education of Montessori pedagogy, preschool education curriculum and teacher training.

 

Publications: Comparison and Practice of Early Childhood Education Curriculum Models in China and Abroad, Social Development and Education for 0-3 Year Old Children, Theory of Infant and Toddler Development, etc.

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Zhang Huiping

Executive Director, Early Childhood Education Research Association, Fujian Province, China

Secretary General, Early Childhood Education Committee, Quanzhou Education Society, Fujian Province, China

Part-time Supervisor, People's Government of Quanzhou City, Fujian Province, China

Expert in the evaluation of model kindergartens in Fujian Province and Quanzhou City, China

Part-time Associate Professor, Quanzhou Teachers College, China

Former Director of Pre-school Education Teaching and Research Department, Quanzhou Institute of Education Science, China; Senior Secondary School Teacher

Zhou Liwen:

Deputy Director, Mathematics Education Committee, Preschool Education Society of Hunan Province, China

Standing member of the Science Education Committee of the Hunan Provincial Society of Preschool Education, China

Member of the Steering Committee of Experts for the Implementation of the Learning and Development Guidelines for Children Aged 3-6 in Hunan Province, China; Member of the Expert Pool of Hunan Province under the "National Training program"

Former Director of the Teaching and Research Department, Changsha Normal College of Preschool Education, Hunan Province, China

Zhang Weichun

Associate  Researcher

The 6th Governor of Hubei Provincial Government

Hubei Provincial Civil Association Kindergarten Professional Committee

Consultant, Hubei Private Kindergarten Association

Former Deputy Director of Basic Education, Hubei Provincial Education Department

Deputy Director, Education Supervision Office, Hubei Provincial Government

Feng Shu'en

Former Director and Researcher, Heilongjiang Children's Centre, China

Former Deputy Director of the Children and Youth Work Committee of Heilongjiang Province, China

Secretary-General of the Family Education Society of Heilongjiang Province, China

Bo Lihua

Associate Professor, College of Early Childhood Education, Taiyuan City, Shanxi Province

Former Chairman of Shanxi Kindergarten Normal School Education Research Council

Chairman of Shanxi Provincial Professional Committee for Early Childhood Education 

Yu Peilin

Fourth Inspector of Zhengzhou Municipal Government, China

Deputy Director of Private Education Association of Henan Province, China

Vice Director and Secretary General of Zhengzhou Pre-school Education Society, China

History

1986 Dadi was officially founded, and its educational mission of "Cultivate the holistic children with international vision" awakened the public's attention to early education and gained the recognition of peers and parents.

1993 Established in Guangzhou, China, and Dadi entered mainland China.


1994 Established the Dadi Early Childhood Education Development Centre in Shanghai, China, to provide more professional and large-scale kindergarten management services.


1998 Dadi Centre moved to Zhuhai, Guangdong Province, China, opening up new horizons for business development.


2002 Dadi ECE toys company was established, and Dadi ECE industry flourished.


2003 Dadi ECE software company was established, and Dadi became unique in the field of ECE software.


2009 Dadi ECE organisation was awarded "China's Top Ten Leading Brands in Children's Education".

The company opened up the field of ECE software research and development, and created a resource-sharing platform for China's ECE industry, Kindergarten Pass, to realise systematic networked management.


2009—2010 Awarded "The Most Valuable Chinese Early Childhood Education Brand for Investment" by Hangzhou Chinese Education Research Institute for two consecutive years.


2010 Dadi built the ECE Mall, opening a new era of e-commerce in the field of early childhood education.


2012 Dadi was awarded "2012 Most Influential Children's Education Institution" (Sina Education), "2012 China's Top 10 Children's Education Brands" (NetEase), and "2012 Most Popular Children's Education Brand" (Tencent).


2013 Dadi signed a strategic cooperation agreement with Age of Learning Inc. to introduce ABCmouse, a well-known English learning platform in the U.S., to bring high-quality American language education resources to Dadi children.

Dadi was awarded the title of "Vice Chairman of the Preschool Education Committee of China Private Education Association".

Dadi was awarded the title of "Vice Chairman of the Preschool Education Committee of China Private Education Association".


2015 Dadi and five top ECE organisations in the industry jointly hosted the China ECE Expo, promoting the integration and development of the ECE industry.

At the Annual Meeting of Chinese Educators and China Good Education Ceremony, Dadi was awarded the "2015 Parents' Favourite Children's Education Brand" (China Network).


2016 Dadi was awarded the "2016 Most Influential Children's Education Brand" by Netease.


2017 Dadi was awarded "2017 Famous Education Brand" (QQ.com) and "Parents' Trusted Children's Education Brand" (China Network).


2018 Dadi won the "2018 China Good Course" award (Tencent Education).


2019 Dadi signed a strategic cooperation agreement with Palm Home, further enriching and improving Dadi's information system for home education.

Dadi proposed "Synchronize with worldwide level to cultivate global-oriented students", with the aim of cultivating international talents with global leading educational resources.

  At the Sohu Education Annual Ceremony, Dadi was awarded the "2019 Influential Children's Education Institution by Word of Mouth".

2020 Dadi won the "2020 Famous Children's English Brand" (Tencent Education) and "2020 Influential Children's Education Institution" (Sina Education).

The organising committee of the National Home Education Experimental Base awarded Dadi the "2020 Advanced Unit of the National Kindergarten Home Education Project".

2021 Dadi signed a contract with Shenzhen Triumph Communications to introduce the "AR Art & Sports Centre", leading the development of preschool education with high-quality cutting-edge education technology.

        In 2021, Dadi was awarded "Children's Education Brand with Comprehensive Strength in 2021" (Netease Education).

2022 Dadi was awarded the "2022 Credible Education Brand of the Year" (CCTV).

2023 Dadi Early Childhood Education Organisation and Chongqing Early Childhood Teacher Training College jointly established Chongqing Pre-school Education and Childcare Service Industry-Education Integration Community, and Dadi was elected as the "Co-Chairman" unit.

Dadi deepened its education concept of "international vision" and set up an 1800㎡ operation centre in Clark City, the Philippines, to promote Dadi's education concept and ECE services overseas under the model of "Read with Us Worldwide".

In the first year of "chatGPT", Dadi launched Dadi-chatAI, which empowered early childhood education in all aspects and took the lead in entering the "chatGPT" era of education.

       Dadi was awarded "2023 Influential Education Brand of the Year" at the annual forum of Tencent News-Education Channel "Echoing China".

 ◆Video Introduction

Introduction to Dadi Early-childhood Education Group

Dadi Promotional Video